THEODORE SMITH

COMMERCIAL MANAGER

theodore.smith@set-gb.com

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Theo serves as commercial manager at SET combining a hands-on foundation in mechanical engineering with over six years of commercial leadership across aerospace, defense, and rail.

Theo holds an HNC in Mechanical Engineering and Electronics, bringing a unique perspective to commercial strategy by seamlessly bridging technical feasibility with strategic business growth. In his role, Theo leads Sales, Business Development, Customer Experience, and Marketing with a key focus centred around commercial strategy. A champion of SET’s "Innovate, Build, Repair" model, he leverages his hands-on technical background to solve complex operational challenges, specialising in obsolescence management and cost-effective repair strategies that eliminate "No Fault Found" outcomes.

Throughout his career, Theo has built a stellar reputation for scaling businesses, driving over an impressive £2M in growth at SET. Prior to his work at SET, Theo successfully scaled a small enterprise from a £140,000 turnover to £1.3million within three years further highlighting his proactive approach. Passionate about nurturing talent, he also actively mentors apprentices, exposing them to real-world commercial environments to accelerate continued improvement across the company.


SKILLS AND EXPERIENCE

  • Commercial Strategy

  • Obsolescence Management

  • Customer Relationships

  • Engineering Solutions

  • Asset Life Extension